Imagine a packaging supplier preparing to attract more small-business customers. Its social media posts highlight custom designs. Its website focuses on large-volume manufacturing. Its enquiry form asks visitors to request a quotation without explaining minimum order quantities, sample availability, or design support. In this hypothetical situation, the business is promoting one opportunity while its website describes another. Before adding a new campaign, review the connections between what people see, what they read, and what happens when they contact you. A useful marketing plan should explain more than what each channel will publish. It should explain how those channels support the same customer journey. Start With One Service and One Customer Need Choose a service you want to promote before deciding which channels to use. For the packaging supplier, the focus could be custom packaging for small businesses preparing to launch a product. The customer’s questions would th...
What is Sitemap ? Is it really Important for websites ? simple and basic definition - sitemap is just like a location as you see in google map! That’s all. In website, there are number of posts, pages, categories, audio file, video file, media file and lots of other formatted FILES. To find each of these locations on your website, sitemap comes into the play. Then, how to create these sitemap ? Do we have coding knowledge ? off course, even though we don’t have coding knowledge, we should know the sitemap creation tactics. For each and every FILE, their will be a separate sub-sitemap so that web crawlers can reach those files without confusion. For example, I have 10 pages in my website then, the sitemap will be “/sitemap-pages.xml” like wise by default, sitemap will be created from the Google search console Tool. Just by typing “sitemap.xml” after the root URL of the website. To know more, follow here